As we embarked on creating a world class financial technology platform and repositioning the group for growth, it became evident we required a new identity that would resonate with our customers and employees. It was important for our new identity to authentically express our commitment to the local communities we serve and our ambition to drive financial inclusion by giving ordinary people and small businesses access to essential financial services.
For thousands of years livestock have been seen as a symbol of security, community and wealth, and protecting one’s livestock was central to preserving the dignity and pride of your community. To ensure the best possible protection an enclosure, commonly known as a “kraal” in South Africa was built in the centre of the community. A kraal is seen as the social and economic heart of a village and only the most reliable people are entrusted with their care and protection. “Kraal” is “Lesaka” in Setswana and Sesotho, two of South Africa’s official languages, and it was agreed by our shareholders that Lesaka aptly represented our new group and its vision.
We are Lesaka!